What Personal Information Does Macerich Collect?
Macerich collects only information you voluntarily submit to us. For those under 13 years of age, parental or guardian consent is required. Generally, Macerich may collect your name, e-mail address, home or mailing address, phone number, birth date, anniversary date, gender, and other personally identifiable information you may provide to Macerich.
Why is Macerich Asking for My Information?
Macerich uses the personal information you provide primarily to enhance your experience at Macerich properties, including with sales, service, and promotional materials. We also use your personal information for internal research and business development, such as improving our websites and business operations. To take advantage of some of our features, programs, or events, however, you may need to register and/or provide personal information.
How Does Macerich Share My Personal Information?
Macerich will not knowingly share your personal information with any third party, without your permission, except: (i) to our merchants and/or business partners; (ii) if we believe in good faith that the law requires it or in response to a request from a law enforcement authority or regulatory authority; (iii) to protect the safety of our employees, users, and/or the public at large; (iv) to protect our own rights and properties; or (v) to a third party in the event of a corporate transaction or restructuring, such as a merger.
How Does Macerich Store My Personal Information?
Macerich stores your personal information on an internal database, which is safeguarded by industry standard security features. While Macerich maintains these internal controls to protect your personal information, we cannot guarantee our ability to prevent unauthorized access.
How to Contact Macerich or Requests Changes to Use of Personal Information?
You always have the option to change your mind about receiving communications from us, or to review, change, or update any of your personal information by e-mailing us at DataCustSvc@macerich.com or contacting the customer service facility and/or mall office at the applicable center directly.
Last Updated: August 18, 2016
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